Born in Tokyo in 1966. Completed the graduate course in design at the Tokyo University of the Arts, and joined Shiseido in 1992. After working in New York from 1996 to 2000, currently serves as creative director at the company’s advertising creation department. Works on various aspects of cosmetics, such as product, package, and space designs.

About the design

In Japanese, “Samidare” means early summer rain in May. Rain looks innumerable straight lines, but they become ripples when falling on the ground. Using the geometorical pattern I designed for a summer display, I depicted “Sa-midare” with delicately distracted lines produced by Flexography.

Credits

D: Nobuto Yoji

Print Techinology

Wide Color (4-color) + High-intensity silver printing + UV coating