Beginning with product development and branding for Lotte’s Xylitol chewing gum series, Meiji Dairies Corporation’s “Oishii Gyunyu” milk and NTT Docomo’s P701iD mobile phones, he has executed VI designs for the 21st Century Museum of Contemporary Art, Kanazawa, and the National Museum of Nature and Science. Currently serves as a director of 21_21 Design Sight.
About the design
This is “Ri” from 3-D Hiragana, made with a technology to laminate paper and photographed from the side. This means “looking at rules from the other side,” and suggess one should question the conventional ideas of reasoning, organising and finishing things by seeing things from different angles. I have been working on “Fosil of Paper” series since 2004 with the same technology, and released this work in Ginza in Feburary 2009.
Credits
D: Satoh Taku